WHY DO “VIRTUAL” SOCIETY TYPES RELY ON “SOFT TOUCH” ADVERTISING?

As indicated in the subject, why do those “virtual” society types need advertising as their main operating partner? Simply put, such individuals/entities either do not have the type of skills commensurate with the lifestyles they want to be known by (because they are using the identities of others), and/or the level of income desirous of being known for, in an effort to make up for their true sordid activities (see ELECTRONIC NEWORKING RECORDS FRAUD ON A SIGNIFICANT SCALE). Therefore, by relying on “soft touch” advertising, they are in reality hiding their true actions via, which they obtain income (or resources) and the amount of their income. The softer the advertising touch utilized, the more violent the crimes typically implemented and these ads (or other softer activities ex. charitable activities) in reality are needed to protect the real actions carried out either directly or indirectly; because if you either see or hear their ads you would not believe they would harm a fly. HOWEVER, THIS IS VERY, VERY, VERY, VERY, VERY, VERY, FAR, FAR, FAR, FAR FROM REALITY.